Get off the creative hamster wheel & start building ads your customers actually want to buy from
A Strategic Sprint combines deep customer psychology with performance marketing strategies to get you back to scaling in weeks, not months.
Strategic Sprints: UNDERSTAND your audience, TRANSLATE their needs, EXECUTE in ads
01. UNDERSTAND
Stop guessing what your customers want (or how they want it). Get a psychology-backed map of the exact subconscious motivators driving purchase decisions in your category.
02. TRANSLATE
No more loose feelings turned into ads. Walk away with 15 psychologically-grounded ad concepts and a 90-day messaging framework your team can actually execute.
03. EXECUTE
Cut creative production time by 50% while improving performance. Your team gets psychological prompts that generate winning concepts in hours, not days.
Your team is exhausted from the creative volume hamster wheel…maybe you and your team are drowning in it right now.
There's so much pressure to pump out more and more creative (sometimes 40, 50, 60+ new ads every month) just to maintain basic performance…nevermind actually scaling.
Your creative team is burning out. Your ad account is maxed out. Your founders are writing ad copy at 11pm.
And the worst part is…you still have no idea which ads will actually work.
You know this cycle all too well….
What you really want:
Of course you want predictable creative performance. You want to know BEFORE you brief the designer whether an ad concept will resonate. You want your team working smarter, not harder. You want creative strategy that doesn't rely on one person's intuition to work.
When you have no framework connecting customer emotion to creative execution...
When you're copying competitor angles without understanding the psychology behind them...
When your creative process is 'pull ideas from reviews and hope something sticks'...
When you have customer reviews and survey data but no system to translate it into actual ad concepts...
You're trapped in a cycle of creative exhaustion with unpredictable results. Your team is burnt out. Your spend is inefficient. And you're one bad month away from questioning whether paid ads even work anymore.
I've watched this play out with 150+ brands
I'm Sarah, founder of TetherInsights. I've spent six years consulting with DTC brands on creative strategy—from startups to household names like HexClad and True Classic.
And I kept seeing the same pattern destroy otherwise great brands:
Creative teams producing 40+ ads per month with no strategic direction. Founders personally writing ad copy because nobody else understood the customer. Performance marketers begging for 'more creative' without knowing what kind of creative actually worked.
The Breaking Point
Everything changed when iOS14 hit.
Suddenly, brands couldn't rely on targeting to do the heavy lifting. Creative became the ONLY variable that mattered. And most brands had zero framework for understanding why their ads actually worked.
I watched brands panic. They started pumping out even MORE creative, hoping volume would solve the problem. Teams burned out. Agencies maxed out. Performance tanked anyway.
But here's what nobody was saying out loud:
The problem wasn't the volume. The problem was that nobody understood the psychology of why customers bought in the first place.
The Secret I'd Been Hiding
I'd spent 10+ years studying psychology—self-taught, obsessive, deep. Behavioral science. Neuroscience. Emotional decision-making. But I never told my clients.
I secretly started running NLP reports on customer language before creating ads. I mapped emotional triggers. I analyzed what customers were really saying beneath the surface-level feedback.
And the ads I created using this method? They worked. Consistently. Predictably. Without needing 40 variants to find one winner
Why I Finally Decided to Share It
Because I was tired of watching customers feel like walking wallets.
Every brand was desperate for sales. Every ad felt transactional. Nobody was actually partnering with customers on their journey through life, they were just trying to extract another purchase.
I realized: if I could teach brands to understand customer psychology, they'd create better ads. Ads that resonated. Ads that felt like partnership, not exploitation.
That's when I created Strategic Sprints—a way to compress years of psychology expertise into a framework any brand could use in weeks.
"The CIM process sits between customer research and creative strategy…which is exactly where most brands get stuck. I help you bridge that gap with a systematic framework your team can run independently." - Sarah Levinger
INTRODUCING: THE STRATEGIC SPRINT FRAMEWORK
Get the exact behavioral science roadmap used to bypass months of guesswork and skyrocket creative performance.
Inside the Strategic Sprint, you’ll get the psychology-first system to replace high-volume burnout with 15 ready-to-test ad concepts—plus the precise execution frameworks needed to turn strategy into 8-figure reality.
WHAT'S INCLUDED IN YOUR STRATEGIC SPRINT
Pre
Before we begin, your team completes a brief survey revealing what you currently believe about your customers. I'll also audit your existing ads (winners and losers), reviews, surveys, and any customer data you have. This sets the baseline so we know exactly where you are…and where your customers need you to be.
10 min
01.
We dissect your current creative approach:
Which emotions have you already mapped your brand to?
Where do your customers actually sit emotionally?
What are you doing well? (And what's holding you back?)
Why your current ads work (or don't)—with psychological precision
You'll walk out of this session with a clear understanding of the gap between what you're testing and what your customers need to hear.
60 min
02.
We build your new creative strategy foundation using:
Valence + Intensity Mapping: Understanding which emotions drive action vs. which create resistance
3-Self Framework: Mapping to actual self, ideal self, and ought self to unlock deeper resonance
Emotional Motivators: Identifying the specific psychological triggers that move your customers from consideration to purchase
This is where we turn on the engine. You'll see exactly why some ads resonate and others fall flat, and how to reliably create the former.
90 min
03.
After you've had time to implement, we reconvene to review:
What's working from the sprint framework
Early performance signals from new ad concepts
Any adjustments needed based on real-world testing
How to continue using the framework independently
60 min
WHAT YOU WALK AWAY WITH
01. UNDERSTAND
Stop guessing what your customers want (or how they want it). Get a psychology-backed map of the exact subconscious motivators driving purchase decisions in your category.
02. TRANSLATE
No more loose feelings turned into ads. Walk away with 15 psychologically-grounded ad concepts and a 90-day messaging framework your team can actually execute.
03. EXECUTE
Cut creative production time by 50% while improving performance. Your team gets psychological prompts that generate winning concepts in hours, not days.
Trusted by the best in the industry
What my clients say
help brands understand exactly who their customers are and what makes them buy—then turn that into messaging that works.