Sarah Levinger | Psychology Based Creative Strategist

Scale creative without burning out your team

If your team has all the customer data they could want (but lacks the system to activate it) you're in the right place. I build creative strategy systems that turn customer insights into an executable strategy, fast.

Learn More About the Method

Here's Why Your ADS Aren't Translating Into sustainable GROWTH

It costs 5x more to acquire a new customer than to keep one, yet 70% of brands lack a strategy that balances the two. I’m on a mission to help ecommerce brands bridge that gap by installing the systems and team skills needed to turn a 'scrappy' $5M brand into a sustainable $50M powerhouse.

No more guessing. No more recycling tired concepts. No more burnout. Just a systematic messaging system that drives marketing efficiency.

Learn More About My Methods

Here's how you can work with me:

01.

STRATEGIC SPRINTS

Get results fast. In just 14 days, we analyze your customer data, identify new messaging territories, and deliver creative briefs your team can execute immediately. Ideal for teams with tired hooks who need wins now.

Let's Chat

02.

Full CIM Process

The complete brand messaging system. In just 4-6 weeks, we'll build a full messaging framework, playbooks, and internal process built from your customer data + get you a system that keeps it running after I leave. Ideal for brands ready to systematize how they activate insights.

Let's Chat

03.

Fractional CS

Get a senior creative strategy partner embedded in your team for 3-6 months. Real-time campaign strategy, systematic process development, and team capability building. For marketing leaders who need both the strategy delivered and their team leveled up—not another dependency.

Let's Chat

04.

Community

Join a community of DTC marketers who've stopped guessing at creative strategy. Monthly deep-dives into customer psychology, behavioral frameworks you can actually use, and peer collaboration on real campaign challenges. For marketing leaders who want to build systematic creative thinking into their team's DNA—not collect more surface-level tactics.

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01.

Strategic Sprints

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02.

Full CIM Process

Book a Call

03.

Fractional CS

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Trusted by the best in the industry

150+

DTC Brands Consulted

150+

DTC Brands Consulted

50+

Independent Systems Built

50+

Independent Systems Built

Better Average Spend

80%

Faster Insight-to-Ad Time

80%

Faster Insight-to-Ad Time

THE CIM PROCESS

The CIM (Co-Intelligence Model) maps the psychology of your customers and your team, then shows you exactly where they connect in three distinct phases:

01.

Dual Intelligence Mapping

Most consultants give you AI-generated personas that collect dust. I run CIMs on both sides: deep behavioral research on your customers (what actually drives decisions, not survey responses) and diagnostic work on your team (creative strengths, workflow constraints, decision patterns). Real psychology on both ends, not templates.

02.

Custom Translation Systems

Most consultants hand you a methodology only they can execute. I build frameworks tailored to how your specific team operates. Visual thinkers get visual maps. Media buyers who greenlight on proof get proof-structured insights. Customer psychology translated into your team's language so they can implement immediately.

03.

Internal Ownership

Your team learns to see both sides: customer psychology well enough to generate new angles, and their own operating system well enough to execute without second-guessing. The intelligence lives in your team, not with a consultant.

"The CIM process sits between customer research and creative strategy…which is exactly where most brands get stuck. I help you bridge that gap with a systematic framework your team can run independently." - Sarah Levinger

The impact

"The brands I work with shift from exhausting guesswork to repeatable frameworks…which means we move faster, spend smarter, and build stronger creative strategies your team owns independently."

Results From Working with Real Brands

50% AD SPEND SHIFT

Mysa moved half their budget to Tether-built ads within weeks—because insight-driven creative consistently outperformed legacy angles. When messaging comes from real customer emotion, the data proves it.

50% AD SPEND SHIFT

2X SPEND, STABLE ROAS

Original Grain doubled their Facebook spend at improved efficiency after discovering the emotional driver behind purchases. One insight reshaped their entire creative strategy—and kept working for a full year.

2X SPEND, STABLE ROAS

10X Better Systems

Before working with me, Lineage had few systems and weak output. The CIM process delivered a messaging framework the entire team now uses, and their updated paid ads are already outperforming previous creative.

What my clients say

"Sarah doesn't just deliver data, she helps you turn insights into action. We're already seeing our paid ads with updated messaging outperform our previous ones. It's rare to find someone who can bridge the gap between research and execution as seamlessly as Sarah does."

Sonja Manning

Director of Marketing

"Sarah doesn't just deliver data, she helps you turn insights into action. We're already seeing our paid ads with updated messaging outperform our previous ones. It's rare to find someone who can bridge the gap between research and execution as seamlessly as Sarah does."

Sonja Manning

Director of Marketing

"Sarah doesn't just deliver data, she helps you turn insights into action. We're already seeing our paid ads with updated messaging outperform our previous ones. It's rare to find someone who can bridge the gap between research and execution as seamlessly as Sarah does."

Sonja Manning

Director of Marketing

help brands understand exactly who their customers are and what makes them buy—then turn that into messaging that works.