You already have the data—I'll show you how to turn it into creative strategies your team can run with
You already have the data—I'll show you how to turn it into creative strategies your team can run with
If your team has all the customer data they could want (but lacks the system to activate it) you're in the right place. I build creative strategy systems that turn customer intelligence into an executable strategy, fast.
Here's Why Your ADS Aren't Translating Into sustainable GROWTH
Here's Why Your ADS Aren't Translating Into sustainable GROWTH
Here's Why Your ADS Aren't Translating Into sustainable GROWTH
It costs 5x more to acquire a new customer than to keep one, yet 70% of brands lack a strategy that balances the two. I’m on a mission to help ecommerce brands bridge that gap by installing the systems and team skills needed to turn a 'scrappy' $5M brand into a sustainable $50M powerhouse.
No more guessing. No more recycling tired concepts. No more burnout. Just a systematic messaging system that drives marketing efficiency.
It costs 5x more to acquire a new customer than to keep one, yet 70% of brands lack a strategy that balances the two. I’m on a mission to help ecommerce brands bridge that gap by installing the systems and team skills needed to turn a 'scrappy' $5M brand into a sustainable $50M powerhouse.
No more guessing. No more recycling tired concepts. No more burnout. Just a systematic messaging system that drives marketing efficiency.
Here's how you can work with me:
01.
Get results fast. In just 14 days, we analyze your customer data, identify new messaging territories, and deliver creative briefs your team can execute immediately. Ideal for teams with tired hooks who need wins now.
Learn More
01.
Get results fast. In just 14 days, we analyze your customer data, identify new messaging territories, and deliver creative briefs your team can execute immediately. Ideal for teams with tired hooks who need wins now.
Learn More
02.
The complete brand messaging system. In just 4-6 weeks, we'll build a full messaging framework, playbooks, and internal process built from your customer data + get you a system that keeps it running after I leave. Ideal for brands ready to systematize how they activate insights.
Book a Call
02.
The complete brand messaging system. In just 4-6 weeks, we'll build a full messaging framework, playbooks, and internal process built from your customer data + get you a system that keeps it running after I leave. Ideal for brands ready to systematize how they activate insights.
Book a Call
03.
Get a senior creative strategy partner embedded in your team for 3-6 months. Real-time campaign strategy, systematic process development, and team capability building. For marketing leaders who need both the strategy delivered and their team leveled up—not another dependency.
Learn More
03.
Get a senior creative strategy partner embedded in your team for 3-6 months. Real-time campaign strategy, systematic process development, and team capability building. For marketing leaders who need both the strategy delivered and their team leveled up—not another dependency.
Learn More
03.
Join a community of DTC marketers who've stopped guessing at creative strategy. Monthly deep-dives into customer psychology, behavioral frameworks you can actually use, and peer collaboration on real campaign challenges. For marketing leaders who want to build systematic creative thinking into their team's DNA—not collect more surface-level tactics.
Join Today
01.
Get results fast. In just 14 days, we analyze your customer data, identify new messaging territories, and deliver creative briefs your team can execute immediately. Ideal for teams with tired hooks who need wins now.
Learn More
01.
Get results fast. In just 14 days, we analyze your customer data, identify new messaging territories, and deliver creative briefs your team can execute immediately. Ideal for teams with tired hooks who need wins now.
Learn More
02.
The complete brand messaging system. In just 4-6 weeks, we'll build a full messaging framework, playbooks, and internal process built from your customer data + get you a system that keeps it running after I leave. Ideal for brands ready to systematize how they activate insights.
Book a Call
02.
The complete brand messaging system. In just 4-6 weeks, we'll build a full messaging framework, playbooks, and internal process built from your customer data + get you a system that keeps it running after I leave. Ideal for brands ready to systematize how they activate insights.
Book a Call
03.
Get a senior creative strategy partner embedded in your team for 3-6 months. Real-time campaign strategy, systematic process development, and team capability building. For marketing leaders who need both the strategy delivered and their team leveled up—not another dependency.
Learn More
03.
Get a senior creative strategy partner embedded in your team for 3-6 months. Real-time campaign strategy, systematic process development, and team capability building. For marketing leaders who need both the strategy delivered and their team leveled up—not another dependency.
Learn More
Trusted by the best in the industry
Trusted by the best in the industry
DTC Brands Consulted
DTC Brands Consulted
Independent Systems Built
Independent Systems Built
Better Average Spend
Better Average Spend
Faster Insight-to-Ad Time
Faster Insight-to-Ad Time
THE CIM PROCESS
The CIM (Co-Intelligence Model) maps the psychology of your customers and your team, then shows you exactly where they connect in three distinct phases:
01.
Dual Intelligence Mapping
Most consultants give you AI-generated personas that collect dust. I run CIMs on both sides: deep behavioral research on your customers (what actually drives decisions, not survey responses) and diagnostic work on your team (creative strengths, workflow constraints, decision patterns). Real psychology on both ends, not templates.
01.
Dual Intelligence Mapping
Most consultants give you AI-generated personas that collect dust. I run CIMs on both sides: deep behavioral research on your customers (what actually drives decisions, not survey responses) and diagnostic work on your team (creative strengths, workflow constraints, decision patterns). Real psychology on both ends, not templates.
01.
Dual Intelligence Mapping
Most consultants give you AI-generated personas that collect dust. I run CIMs on both sides: deep behavioral research on your customers (what actually drives decisions, not survey responses) and diagnostic work on your team (creative strengths, workflow constraints, decision patterns). Real psychology on both ends, not templates.
02.
Custom Translation Systems
Most consultants hand you a methodology only they can execute. I build frameworks tailored to how your specific team operates. Visual thinkers get visual maps. Media buyers who greenlight on proof get proof-structured insights. Customer psychology translated into your team's language so they can implement immediately.
02.
Custom Translation Systems
Most consultants hand you a methodology only they can execute. I build frameworks tailored to how your specific team operates. Visual thinkers get visual maps. Media buyers who greenlight on proof get proof-structured insights. Customer psychology translated into your team's language so they can implement immediately.
02.
Custom Translation Systems
Most consultants hand you a methodology only they can execute. I build frameworks tailored to how your specific team operates. Visual thinkers get visual maps. Media buyers who greenlight on proof get proof-structured insights. Customer psychology translated into your team's language so they can implement immediately.
03.
Internal Ownership
Your team learns to see both sides: customer psychology well enough to generate new angles, and their own operating system well enough to execute without second-guessing. The intelligence lives in your team, not with a consultant.
03.
Internal Ownership
Your team learns to see both sides: customer psychology well enough to generate new angles, and their own operating system well enough to execute without second-guessing. The intelligence lives in your team, not with a consultant.
03.
Internal Ownership
Your team learns to see both sides: customer psychology well enough to generate new angles, and their own operating system well enough to execute without second-guessing. The intelligence lives in your team, not with a consultant.
"The CIM process sits between customer research and creative strategy…which is exactly where most brands get stuck. I help you bridge that gap with a systematic framework your team can run independently." - Sarah Levinger
The impact
"The brands I work with shift from exhausting guesswork to repeatable frameworks…which means we move faster, spend smarter, and build stronger creative strategies your team owns independently."
Results From Working with Real Brands
50% AD SPEND SHIFT
Mysa moved half their budget to Tether-built ads within weeks—because insight-driven creative consistently outperformed legacy angles. When messaging comes from real customer emotion, the data proves it.
50% AD SPEND SHIFT
Mysa moved half their budget to Tether-built ads within weeks—because insight-driven creative consistently outperformed legacy angles. When messaging comes from real customer emotion, the data proves it.
50% AD SPEND SHIFT
Mysa moved half their budget to Tether-built ads within weeks—because insight-driven creative consistently outperformed legacy angles. When messaging comes from real customer emotion, the data proves it.
2X SPEND, STABLE ROAS
Original Grain doubled their Facebook spend at improved efficiency after discovering the emotional driver behind purchases. One insight reshaped their entire creative strategy—and kept working for a full year.
2X SPEND, STABLE ROAS
Original Grain doubled their Facebook spend at improved efficiency after discovering the emotional driver behind purchases. One insight reshaped their entire creative strategy—and kept working for a full year.
2X SPEND, STABLE ROAS
Original Grain doubled their Facebook spend at improved efficiency after discovering the emotional driver behind purchases. One insight reshaped their entire creative strategy—and kept working for a full year.
10X Better Systems
Before working with me, Lineage had few systems and weak output. The CIM process delivered a messaging framework the entire team now uses, and their updated paid ads are already outperforming previous creative.
10X Better Systems
Before working with me, Lineage had few systems and weak output. The CIM process delivered a messaging framework the entire team now uses, and their updated paid ads are already outperforming previous creative.
10X Better Systems
Before working with me, Lineage had few systems and weak output. The CIM process delivered a messaging framework the entire team now uses, and their updated paid ads are already outperforming previous creative.
What my clients say
"Sarah doesn't just deliver data, she helps you turn insights into action. We're already seeing our paid ads with updated messaging outperform our previous ones. It's rare to find someone who can bridge the gap between research and execution as seamlessly as Sarah does."
Sonja Manning
Director of Marketing
"Sarah doesn't just deliver data, she helps you turn insights into action. We're already seeing our paid ads with updated messaging outperform our previous ones. It's rare to find someone who can bridge the gap between research and execution as seamlessly as Sarah does."
Sonja Manning
Director of Marketing
"Sarah doesn't just deliver data, she helps you turn insights into action. We're already seeing our paid ads with updated messaging outperform our previous ones. It's rare to find someone who can bridge the gap between research and execution as seamlessly as Sarah does."
Sonja Manning
Director of Marketing
help brands understand exactly who their customers are and what makes them buy—then turn that into messaging that works.